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Economic shifts and global uncertainties have shaped a few turbulent years for the label and packaging sector. However, optimism is returning buoyed by advancements in technology and evolving consumer demands.

Here’s a closer look at three of the key trends shaping the future of this dynamic sector. 

1 The Role of AI and Automation 


Artificial intelligence (AI) and machine learning are propelling the industry into a new era of automation and precision. These technologies are enabling the creation of end-to-end ecosystems that streamline processes from design to production.  

Digital production has evolved from a niche solution to a mainstream approach in label conversion. Traditionally shaped by runs of thousands of long lead times, today the emphasis is on fast turnaround short and medium runs. With its ability to deliver precision, flexibility, and speed, digital printing is now a cornerstone for businesses navigating a landscape that demands rapid turnarounds and shorter print runs. The integration of AI is empowering businesses to rethink possibilities, enhance efficiency and reduce waste. 

2 Smart Labels and Digital Transformation 

One of the most exciting developments is the increasing adoption of smart labels equipped with technologies like RFID and NFC. According to IDTechEx, the European market for RFID labels is expected to reach
€2.5 billion by 2027.These innovations are finding broader applications in warehousing, logistics, and promotional labelling. Simultaneously, stricter regulations concerning the labelling of allergens and nutritional information – often requiring multilingual solutions – are driving the widespread adoption of digital production methods.

3 Premiumization and Consumer-Centric Aesthetics 

A growing trend in
premiumization is redefining how brands approach label design, particularly in the food and beverage sectors. High-value brands are leveraging embellishments and eye-catching aesthetics to influence consumer purchasing decisions. This shift is sparking demand for attention-grabbing, premium labels that not only comply with evolving regulations but also resonate with consumer aspirations. The digital market will continue to make real inroads into traditional markets as converters change their mindsets in labels, as well as having a strong focus on driving flexible packaging via a digital route as well as the benefits of embellishment. 

Global growth opportunities  

Exploring ways to respond to these trends will place operations in a strong position to capitalise on the sustained growth predicted for the global label market. According to
Smithers, the printed label market was valued at $44.8 billion in 2024, with a production volume of 1.34 trillion A4 equivalents. Growth is expected to continue at a CAGR of 4.4% in volume and 3.8% in value through 2029, signalling robust demand. 

In Western Europe, for instance, the market is forecast to grow to 248.3 billion A4 equivalents by 2029, with a value of $10.7 billion, according to Smithers. These numbers reflect the resilience of the industry, underpinned by the shift towards digital printing technologies. 

Other experts also predict future growth, albeit also recognising that there is uncertainty in today’s business climate with world events impacting confidence. Philippe Voet, FINAT President, pointed to
statistics that showed volumes of label stock sourced by converters had risen 26% in the first half of 2024, compared to the corresponding 2023 period, although slowing to 19.5% in Q3.  

Digital Printing: A Growth Catalyst 

Digital printing is at the heart of this transformation. By 2029, 9.7% of label production volume and 27.5% of its value are expected to be digital. This shift highlights the financial and operational benefits of digital processes, which include reduced waste, lower inventory costs, and enhanced supply chain resilience. 

Examples like SONNENTOR, an Austrian herbal tea producer, illustrate the practical advantages of digital production. With the Konica Minolta AccurioLabel 230, SONNENTOR has achieved unparalleled flexibility, producing multilingual labels efficiently while minimizing material waste. 

At Konica Minolta, we’re at the forefront of these innovations. Our AccurioLabel 400 combined with the MGI JETvarnish 3D Web 400 system exemplifies how technology can address industry challenges such as rising material costs and labor shortages. These solutions empower printing companies to achieve greater efficiency while pushing creative boundaries. 

A year of innovation

With events like
Labelexpo Europe, Barcelona, on the horizon, 2025 promises to be a year of innovation and discovery for the label, packaging, and embellishment sectors. As digital technologies continue to evolve, businesses must stay agile and embrace these advancements to thrive in a competitive, fast-paced market. 

Whether it’s through smart labels, AI-driven automation, or premium designs, the industry is set to redefine itself. For more insights on how Konica Minolta is helping the transformation of the future of label production, contact us or visit us at Labelexpo Barcelona in 2025. 

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