2026 is about execution. Strategic decisions are increasingly focusing on whether production floor investments can expand what a business is able to produce by opening access to new job types, shorter runs, greater variability, and applications that are difficult to serve efficiently with traditional processes alone.
That discipline is most visible in how digital adoption - which has entered a more mature phase - is evolving. Printers and converters are now spending less time on what digital makes possible and more time evaluating how it fills production gaps, scales, runs reliably, and cleanly fits into existing operations.
Aiding this is a new generation of cut-sheet and continuous-feed production presses developed for high quality label and packaging applications as well as publishing, transactional print, and direct mail.