Konica Minolta has launched a new global campaign to help businesses understand the changing needs of customers to create more added value and help them rethink opportunities in a fast-changing world. “See the Potential” is the technology leader’s slogan for realising digital transformation within the evolving commercial print, industrial and packaging markets.
Working closely together with customers on their digital transformation, Konica Minolta says that in a digital era there are good business reasons for communicating through multiple cross-media channels, and not just via paper-based media. The campaign will focus on the new business opportunities, which Konica Minolta says are everywhere. It just takes a spark to bring more possibilities to life by embracing new techniques and creating unique customer experiences.
Drawing on local expertise backed by a global organisation with over 40 years of experience in digital printing, Konica Minolta’s portfolio of hardware, software and services has been designed to ignite possibilities for customers – whatever and wherever they may be.
As Covid-19 has been accelerating the trends from commodity to quality and from one size fits all to customisation and personalisation, high value digital printing continues to gain traction. Take packaging with specialty printing and enhancements as one example, which have more than 46% higher quality perception¹.
